What if the buyer and the person using my product are different?
Key takeaway
The buyer and the person using the product may be different people, and that can change the questions completely. Treat them separately when the choice depends on who pays, who uses the product, and what the product must do in that situation.
The person paying may be solving someone else's problem
A daughter buying a blanket for her father is not shopping the same way he would shop for himself. She may care about washing, safety, ease of use, delivery, and whether he will actually like it. He may care most about warmth and comfort.
The product is the same, but the questions are different.
The situation changes what matters too
The same blanket might be used at home, in a wheelchair, during travel, in a care home, or as a gift. Each situation can make different facts important.
Do not force all of those buyers into one vague description if the real choice changes. Give each important situation the answer it needs.
Keep the split only when it helps the buyer
The goal is not to make dozens of thin pages. Separate the buyer, user, or use only when it changes the questions, proof, or choice in a meaningful way.
That keeps the information useful instead of turning the website into a maze.