How is ProReach different from book marketing, PR, SEO, ads, and social media?
Key takeaway
Book marketing, PR, SEO, ads, and social media can help people notice a book. ProReach starts with the question a reader already has and asks whether the book truly contains an answer. If it does, we bring the author's real answer into public communication and help it travel.
Most promotion begins with the book
A launch plan may begin with the title, the cover, a sales page, a media list, ads, or social posts. Those can all help a book get attention.
ProReach begins somewhere else. It begins with the person who has a problem or question before that person knows the book exists.
The book must really fit the question
We test the question without naming the book. If other books appear, we look at what they are being connected to. Then we check whether your book actually has something useful to say.
If it does, the answer comes from the author and the book. We do not invent a marketing answer simply because we want the title to show up.
Then promotion has something useful to carry
The author's answer can become an article, interview, podcast, video, Q&A, or another form. SEO, PR, social media, and other channels may help those answers travel.
That is the difference. We are not only promoting the book. We are helping the answers inside the book reach the people who are already asking for them.