Understand the subject
Draw a clear line around the questions your book truly belongs in.
A broad label like 'politics' or 'freedom' can mix your book with many books that mean something very different.
A clear subject line helps us choose questions that really belong to your book instead of nearby topics.
Questions about this subject
Start with questions people have before they know your book exists. Good questions come from a real problem, fear, choice, confusion, or result the reader wants. Your book should only answer the questions where it truly has something useful to say.
Read the answer →Your book should be known for the questions it can truly answer, not for the biggest subject label on the shelf. Start with the people the book is for, the problems they face, and the ideas in the book that really help. That gives you a clear area where the book belongs.
Read the answer →