The shopper’s question
Start with the need, comparison, or concern already in the shopper’s head.
ProEcomm · Get Recommended
Can the shopper who needs your product find it?
A shopper usually starts with what they want, what is bothering them, or what they are trying to decide. They may not know your product exists. If your product page does not answer that need clearly, another product may be recommended instead.
Start with their need
What is the shopper trying to find or decide?
A shopper usually starts with a need, not your name. We start there too: what are they asking, what do they find, and does what they find answer the question already going on in their head?
Who the product is for
Say clearly who it helps, when it fits, and when it does not.
Why this product
Show the differences, specifications, reviews, and proof a shopper can actually evaluate.
Where buyers decide
Make those answers easy to find on your site and in the places buyers already use to compare choices.
See the evidence
See a complete AI Case Study.
We only publish a Case Study when the complete captured AI conversation is available. Browse the published cases to see the method and the evidence together.
ProEcomm Case Studies →Questions about the test
What happens when we test yours?
What do you test?
We start with a question a shopper could ask without knowing your name. Then we name the relevant business, product, book, or expert and ask whether it fits that same question—and why it was not brought forward initially.
What do you need from me?
Begin with one public product page URL. We inspect what the page appears to offer and let you confirm or correct it before proceeding.
Do I need to change my website first?
No. The first look is meant to show what your current public page makes clear and what it may leave uncertain.
How long does the test take?
Sending the page takes about a minute. After we confirm what should be tested, we can tell you the timing for the actual review.
What happens after the test?
We explain what the answers showed and discuss whether clearer pages, stronger proof, or more useful answers would help.