Ecommerce Brands Topic

Product Discovery & Recommendation

Why one product shows up for a buyer's question while another does not.

A great product can still be hard to connect to the question a buyer is asking.

ProEcomm starts with the buyer's problem or goal, then looks at which products truly fit and what information makes that fit clear.

Questions about this topic

Answers

Why does AI recommend competing products instead of mine?

Because AI may understand why your competitor's product fits the buyer's question better than it understands yours. That does not necessarily mean their product is better. It may simply mean they have made the answer easier to find.

How does AI decide which products to recommend?

AI looks at the question in front of it and tries to match that question with products it can understand. There is no single public formula for every AI system. So make three things very clear: what your product is, who it is for, and when it is a good fit.

See the full Ecommerce Brands Answer library.

All 10 Answers →