Answer the questions your intended public is already asking that your work is genuinely qualified to answer. The best questions clearly belong to your territory. They also matter enough that a strong answer could change what someone understands or does.
Define your authority territory by the questions your work is truly able to answer—not by the biggest category you can claim. A clear border makes it easier for the right people to understand where your work belongs.
See the full Authors, Books & Ideas Answer library.