Answer for ProReach
Why should my ideas appear outside my own website, Amazon page, or social accounts?
Because the people who need your ideas may never start on your website, Amazon page, or social account. They may meet the problem first in AI, a podcast, an article, a video, a news story, or another source they already trust.
Your idea has to travel farther than your sales page
A reader may hear the question on a podcast before he ever sees your book.
Another may ask AI. Another may read an article. Another may see a short video shared by a friend.
If your idea can only be found on the sales page, many readers may never encounter it.
The idea can change clothes without changing meaning
A chapter can become an article. It can also become an interview, a video, a Q&A, a short post, or a podcast discussion.
The format changes. Your meaning should not.
Help the idea travel
One good explanation can take several useful forms on your own pages and channels.
When it fits, those forms can also reach people through relevant outside sites.
First meaning, then reach
Do not syndicate a weak explanation just because you can.
Get the meaning right first. Then give the idea more roads into the public.
Where this answer came from
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