Not a blog

Answers to the questions people actually ask.

These libraries are organized by question and subject territory, not by date. Start with the condition closest to your world and keep following the Answers.

Four current Answer libraries

Choose whose question you are trying to answer.

Local Experts

Local Experts Answers

Questions local business owners ask when the right people need to find, understand, trust, and choose them.

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  1. 01Why does ChatGPT recommend my competitors instead of my business?
  2. 02How does AI decide which local business to recommend?
  3. 03What does AI need to understand about my business before it can recommend me?
  4. 04Which questions should my business answer if I want local buyers to find and trust me?
  5. 05Does my business address or the areas I say I serve determine where AI thinks I work?
  6. 06Are reviews enough to make my local business more likely to be recommended?
  7. 07Why should my expertise appear on websites other than my own?
  8. 08How can I tell whether AI is merely mentioning my company or actually recommending it?
  9. 09How is ProLocal different from traditional SEO, Google Ads and ordinary content marketing?
  10. 10What should I expect to invest in ProLocal—in money, time and involvement?

Ecommerce Brands

Ecommerce Brands Answers

Ten straight answers to the questions ecommerce brands ask when they want the right buyers to find, understand, compare, trust, and choose their products.

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  1. 01Why does AI recommend competing products instead of mine?
  2. 02How does AI decide which products to recommend?
  3. 03What does AI need to understand about my product before it can recommend it?
  4. 04Which buyer questions should my product answer before someone is ready to buy?
  5. 05How should I handle the difference between the purchaser, the user, and the use case?
  6. 06Are product reviews enough to make my product more likely to be recommended?
  7. 07Why should product expertise appear beyond my own product pages?
  8. 08How can I tell whether AI is merely mentioning my product or actually recommending it?
  9. 09How is ProEcomm different from ecommerce SEO, shopping ads, marketplaces, and ordinary content marketing?
  10. 10What should I expect to invest in ProEcomm—in money, time, and involvement?

Authors, Books & Ideas

Authors, Books & Ideas Answers

Ten straight answers to the questions authors and idea-makers ask when they want the right people to find, understand, and use their work—without changing what the work means.

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  1. 01Why does AI recommend other books, authors, or ideas instead of mine?
  2. 02How does AI decide which books, authors, experts, or frameworks to surface for a question?
  3. 03What does AI need to understand about my work before it can connect it to the right people?
  4. 04Which questions should my book, idea, or mission answer if I want the right public to find it?
  5. 05How do I define my authority territory without making it too broad or too generic?
  6. 06Are reviews, endorsements, awards, or sales enough to make my work more likely to be recommended?
  7. 07Why should my ideas appear outside my own website, Amazon page, or social accounts?
  8. 08How can I tell whether AI is merely mentioning my work or actually using or recommending it?
  9. 09How is ProReach different from book marketing, PR, SEO, advertising, and social media?
  10. 10What should I expect to invest in ProReach—in money, time, and involvement?

National Experts

National Experts Answers

Ten straight answers to the questions national businesses and experts ask when they want the right buyers to find, understand, trust, compare, and choose them.

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  1. 01Why does AI recommend national competitors instead of my company?
  2. 02How does AI decide which national provider or expert to recommend?
  3. 03What does AI need to understand about my company before it can recommend me nationally?
  4. 04Which questions should a national business answer if it wants buyers to find and trust it?
  5. 05If geography is not the main boundary, how do I define the market and authority territory I actually need to own?
  6. 06Are reviews, brand awareness, and credentials enough to make a national provider more likely to be recommended?
  7. 07Why should my expertise appear on websites and channels I do not control?
  8. 08How can I tell whether AI is merely mentioning my company or actually recommending it?
  9. 09How is ProNational different from traditional SEO, PR, paid media, and ordinary content marketing?
  10. 10What should I expect to invest in ProNational—in money, time, and involvement?

Evidence after explanation

Want to see what the communication gap looks like in a real AI test?

Political Spectrum is the first published live demonstration. The test begins without naming the target, then follows the recognition gap step by step.

See the Political Spectrum Live Demo →All Live Demos